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Child Road Safety Project with Vision for Alternative Development (VALD), Amend and the Puma Energy Foundation

NGO Name: Vision for Alternative Development (VALD)

Report: Child Road Safety Project with Amend and the Puma Energy Foundation

Project Dates (start and finish dates in the following format: 5 September – 20 September 2015)

Author: Labram Musah Massawudu
Telephone: 233 (0) 030-3938058
Mobile: 233 (0) 243-211854
Report date: 25th May, 2016

Project Summary
A description of the project of no more than 1 page.

The Puma Energy Foundation, Puma Energy, Amend and VALD in partnership with the National Road Safety Commission (NRSC) and the School Health Education Programme (SHEP) unit of the Ghana Education Service provided road safety education to 15, 000 primary school students at some selected schools in the Accra Metropolitan Assembly and La Dadekotopong Municipal Assembly.

The project identified schools where children are at high risk of road traffic injuries. Additionally, 3000 of the children will receive reflector-enhanced schoolbags to help keep them safe and road safety colouring books and crayons. To effectively implement this VALD held a two day training workshop for 12 school based SHEP coordinators and 6 VALD staff to facilitate the road safety education in the schools.

How your organization felt the project went

VALD as a key stakeholder is aware of the tremendous efforts by the implementing bodies such as NRSC, MTTD and others to reduce the road traffic fatalities and deaths. VALD was happy to participate in the road safety training of trainers workshop held in Dare Salaam-Tanzania on best practices and safe way for children to cross the road.

The project has further strengthened the relationship between VALD and NRSC, SHEP, MTTD and other agencies and has now become an authority in Child Road Safety Education in the schools. We however believe that a lot more have to be done to reduce further the incidence of Road Traffic Accidents (RTAs).

Response and reception from the community

The beneficiary schools were very glad to have had such an exercise for their pupils. Some claim they have not had this exercise for a long time. Due to the importance the schools gave to the exercise, the Circuit Supervisors of all the schools formally requested that VALD extend the education to cover all the schools they manage, this was difficult but VALD was able to include one or two schools which were not originally in the plan and also due to lack of funds VALD was not able to accommodate all the schools.

The song “see and be seen” has really gone down well with the schools. Most have reported using it’s as a matching song and also being sang by pupils at the community levels.

Response and reception from the government

There is a general acceptance by government especially if a project seeks to complement their efforts. The NRSC and the SHEP accepted VALD proposal to partner them to implement the child road safety project in the schools.

We held series of meetings to plan the 2 day workshop, the road safety education in the schools and the launch of the event.

There were constant communication among us that ensured that the project challenges were resolved amicable and timely.

What went well

  • Meetings with the government agencies before during and after the road safety School education
  • Training of the RSI’s
  • Support from government and school authorities
  • Cooperation from students
  • Launching of the project

What could be improved upon next time

  • Every country has its uniqueness as such it is important to ensure that there is ample time to deliberate and discuss the project with the government authorities. Road safety, though a collective responsibility, government is directly responsible.
  • Road safety education requires skills therefore adequate time need to be allocated to train people to ensure quality delivery.
  • As much as possible materials to aid the RSE must be ready before the exercise to ensure retention of the RSE in the students
  • An exercise of this nature requires adequate funds, going forward, we must be allowed to submit a proposal and realistic budget to accommodate all the relevant cost that is incurred.

Any other relevant thoughts or observations you might have

  • There are request to extend the exercise to cover other schools in the AMA and LADMA
  • Replicate the exercise in other regions of the country
  • A simplified video documentary on the practical demonstration of RSE could be an added tool
  • A simplified and reader friendly RS flier/brochure targeted at pupils/students produced and widely distributed
  • Follow ups to the various schools and communities to ascertain their level of discipline in respect to the RSE they have received
  • Devise a special way of reaching those in the Nurseries and kindergartens as well.

Road Safety Education
No more than ½ page describing where and when the road safety education took place, how many children were reached, and how it went.

The project targeted schools in the Accra Metropolitan Assembly and La Dadekotopong Municipal Assembly. It started on the 8th March, 2016- 11th April, 2016.  In all 15, 000 pupils were educated. The RSE went as expected.

The original target of 13,000 pupils were exceeded: at the end of the RSE 15,000 pupils were educated.

Road Safety Education – Photos

Pupils of La Anglican School demonstrating how to cross when there is obstruction

Pupils of Flag Staff school demonstrating straight line and diagonal crossing

Pupils listened attentively to theory aspect of the Road Safety Education


No more than ½ page describing where and when the event took place, who attended (including names and titles of dignitaries), and what press coverage was obtained.

The Saint Joseph Anglican School in Bubiashie was the choice of venue for the launch of the Child Road Safety project. The event was held on May 13, 2016





Jeffrey Witte

Executive Director-Amend


Issah Ali

Executive Director-VALD


David Adonteng

Director-Planning & Programmes, NRSC


Kwesi Huthful

Accra Metro Director, Ghana Education Service


Myles Bouvier-Baird

General Manager, Puma energy-Ghana


Jacob A.M Kor

General Director, Ghana Education Service


Ms. Zohra McDoolley-Aimone

Puma energy foundation


Rose Akufu

Head teacher, St. Joseph Anglican school


ACP Patrick Sarpong

Head Motor Transport and Traffic Department (MTTD)


Div. Officer Osmond

Fire Service


Catherine Hamilton

Regional Manager NRSC


John Nlo

Circuit Supervisor


Nana Esi Inkoom

Director, SHEP


Constant Owusu Sekyere

Municipal SHEP,


Doris Sika

Metro SHEP

Event – Photos

An overview of dignitaries at the event

Mr. David Adonteng, Director-Planning & Programmes; NRSC giving his acceptance speech

Road Safety Instructors leading a practical demonstration with some trained pupils

Event – Press Clippings

Child Road Safety campaign launched in Ghana

Accra, May 15, GNA – Ghana has launched a Child Road Safety campaign for the schools, to reduce the rate of road traffic fatalities.

The launch, which was held at St Joseph Anglican Primary School premises at Bubiashie in Accra, was on the theme: “Seen and be Re-seen.” 

It is a new initiative by five partners – the National Road Safety Commission (NRSC), the Vision for Alternative Development (VALD) Ghana, a non-governmental organisation, Puma Energy Foundation, Puma Energy Ghana and Amend.

Mr Jacob A.M. Kor, the Director General of the Ghana Education Service (GES) and the guest of honour, said child road safety has been one of the most critical issues in road management in Ghana.

He said statistics from the schools, have shown that children of school-going age, especially at the primary level are consistently knocked by vehicles with some leading into long life disability and deaths. Mr Kor said a lot of attention has been drawn to the need to incorporate road safety into the school curriculum.

“I want to assure all partners that the GES is ready to partner…stakeholders to ensure that road safety is part of our curriculum and if possible for students to take it seriously to become examinable. “So, all depends on your cooperation. In our curriculum development, it has a five-life-year cycle and the five-year is almost ending and when we begin to review the curriculum…stakeholders will be invited to support us in diverse ways so that we incorporate the road safety in the curriculum,” he said.

Mr Kor advised pedestrians, especially school children to be extra cautious and patience as they approach the road.

Mr David Adonteng, Head of Planning and Monitoring, NRSC said children are the most vulnerable road users and therefore urged the citizenry strive to stop their killing. Mr Adonteng said globally road crash death of people is estimated at 1.4 million annually and this being predicted to be the third leading cause of deaths if not checked.

He said Ghana records an average of 1,800 deaths through road crashes annually with about 14,000 others getting injured. “In 2004 in particular, 1,836 persons were killed in crashes. 11,027 were injured, 5,000 of them were very serious, 240 of the deaths were children of…0-15 years and that constituted 13 per cent of the deaths.

“Currently we have 38 per cent of our deaths on the roads in absolute figures of 684 who are pedestrians; and out of the pedestrians who died 23 per cent in absolute figures 162 were children of the same age group of 1-15 years.” He noted that children got killed mostly when as pedestrians and when they were crossing the road to, and from school.
“We deem this as unacceptable,” he said.

Mr Adonteng said this year, provisional statistics provided by the police indicate that in the first quarter – January to March, the country has recorded 2,900 thus almost 3,000 of crashes, 508 deaths, and 2,687 were injured. “I will not be surprised that if we should confirmed these figures by the end of this year we may get in the first quarter alone not less than 80 number of children among the dead.

“The issue of child safety on the road goes beyond statistics, but rather our worry is the direct pressure of medical and rehabilitation cost on families and government,” he said.

He said the NRSC has embarked on media, public and school outreach educational programmes on road safety. The Commission has mounted lollipop stands at some road points, distributed road safety textbooks to primary and junior high schools across the country to catch them young in road safety as plans are being put in place to incorporate it in a subject in the school curriculum.

Mr Adonteng called on infrastructural developers such as the metropolitan, municipal and district assemblies, teachers and the parent-teacher associations not to relent in their efforts to place on their agenda the discussion on road safety to protect children.

Mr Issah Ali, Executive Director of VALD said the use of motorbikes for commercial transport is an emerging challenge to pedestrians and called on the authorities to address the situation.

Ms Zohra McDolley-Aimone of PUMA said: “This campaign now includes 10 African counties that will benefit a total of 115,000 school children across Ghana, Senegal, Mozambique, Namibia, Botswana, Malawi, Zambia, Lesotho, Swaziland, and Tanzania.”

She said 15,700 Ghanaian students would benefit from the road safety education and the activities would bring about concrete results in road safety improvement.

“The child road safety campaign is about planting a seed into Ghana’s future towards improving road behaviour to preserve the lives of the country’s youth,” she said.

Ms McDolley-Aimone said: “We partner with locally based development NGOs to achieve lasting change in the areas of education and training, health and safety, and the environment.”

The partners are collaborating with 57 schools in Accra, which are exposed to road traffic injury problems among their student population.

Madam Rose Akufu, the Head Teacher of the St Joseph Anglican School appealed to the NRSC and the Accra Metropolitan Assembly to provide zebra- crossings at the two entrances of the school, to save the children from being hit by vehicles. She said it would also help promote teaching and learning.

The St Joseph Anglican School was presented with lollipop crossing stand while some of the school pupils were given reflector-enhanced schoolbags.

GNA link:

Child Road Safety campaign launched

By John Elliot HAGAN, Accra

The Vision for Alternative Development (VALD), in partnership with PUMA Energy Foundation and the road safety NGO Amend, has launched a Child Road Safety programme to provide road safety education to over 15,000 school children and 57 schools in Ghana.

The project will specifically identify schools where children are at a high risk of road traffic injuries and would teach them how to use the roads safely.

It will co-ordinate road safety education programmes in schools, distribute reflector-enhanced bags and conduct media and government advocacy for safer roads.

For Amend and PUMA Energy Foundation, Child Safety forms part of their 10-country campaign to educate and protect a total of 115,000 school-going children across the continent from traffic injury.

In addition to Ghana, the project is taking place in Tanzania, Botswana, Malawi, Namibia, Mozambique, Zambia, Lesotho, Swaziland and Senegal.

In Ghana, road traffic deaths and injuries represent a serious and rapidly worsening public health crisis, and according to the World Health Organisation, almost 7,000 people are killed on the country’s road. Among the victims are many vulnerable children who face grave risks as they walk to and from school every day.

The PUMA Energy Foundation is confident the launch of the campaign is most timely and that together with VALD and Amend their active involvement will play a significant role in preserving the lives of Ghana’s next generation of leaders, thus positively impacting the future of the nation.

Speaking during the launch, PUMA Energy Foundation’s representative, Zohra Mc Dooley Aimone said the programme is more than introducing a new Child Road Safety campaign; it is also about planting a seed for Ghana’s future.

“It is about reflecting on the road safety challenges which Ghana has been facing over the years, grasping the lessons learnt and jointly working towards improving road behaviour to preserve the lives of the country’s children,” she added.

Finder News Paper: Link:

Help stop killing children on our roads – NRSC, VALD urge Ghanaians

 May 16, 2016 

 Vision for Alternative Development (VALD), in collaboration with National Road Safety Commission (NRSC), AMEND and Puma Energy Foundation, has launched a road safety programme, with a charge on pedestrians and passengers to speak up against reckless driving by motorists.

Dubbed; “Child Road Safety,” the campaign made a passionate appeal to passengers and pedestrians not to allow reckless drivers to kill the children as well as endanger their lives and those of other road users in the country.

The campaign, which was targeted to be taken in 58 basic schools in Accra metropolis, further stressed the need to ensure child pedestrian safety on the roads in the country.

As part of the year-long campaign, officials of VALD, AMEND, Puma Energy Foundation and NRSC will go out to passengers and pedestrians at the lorry parks, in schools, institutions and religious institutions to sensitise them on road safety.

The aforementioned organisations will also use both traditional and social media channels to sensitise the public on road safety.
Teams made up of VALD, AMEND and NRSC will be deployed to lorry terminals and strategic locations on the roads to educate motorists, pedestrians and passengers during the period.

The Motor Traffic and Transport Department (MTTD) of the Ghana Police Service the Driver and Vehicle Licensing Authority (DVLA), National Ghana Fire Service (NGFS), Ministry of Transport, Accra Metropolitan Assembly (AMA), Ghana Education Service (GES) and Department of Urban Roads will back the programme with a vigorous enforcement of road traffic regulations in the Greater Accra Region.

The VALD and Puma Energy Foundation will also engage policy makers on the need to improve road infrastructure with a better appreciation of the pedestrian, passenger and speed problem.

Speaking at the ceremony to launch the campaign at the weekend, Head of Planning and Monitoring of NRSC, Mr. Osafo David Adonteng, who spoke on behalf of Executive Director of NRSC, Mrs. May Obiri-Yeboah, discounted reports by the World Health Organisation (WHO) that Ghana has recorded a total of 8000 road traffic deaths, saying that the country’s accident death toll stands at 1,500, which he said stakeholders in road safety sector were jointly working hard to decrease it to zero death toll.

Mr. Adonteng who chaired the programme stated that the country has had the most success in reducing the number of road traffic deaths.

According to him, the nation has achieved this by improving legislation, enforcement, and making roads and vehicle safer and commended the police officers of MTTD of the Ghana Police Service for their relentless efforts to make “our roads safer.”

He indicated that with election year in sight and being aware of the practices of road users during the period, it was important to reflect and focus on the issues that contributed to crashes.

He revealed that NRSC had, in the past, organised data-led campaigns on speeding, fatigue driving, drink driving, helmet use, passenger empowerment, pedestrian safety, among other issues, and that at present nearly 58 per cent of road users confirmed awareness of one campaign or another and their impact on them.

He stressed that while the NRSC continued to work hard in its outreach efforts, it needed the support of the media and other stakeholders to force a reduction in the number of road traffic crashes and their resultant impact on society.

While conceding that the absence of pedestrian walkways and jay-walking undermined pedestrian safety, Mr. Adonteng averred that the speed levels of motorists were a major contributory factor to the severity of injuries and fatalities.

He stated that the Commission, in an effort to reduce pedestrian deaths, has introduced a number of road crossing aids also known as lollipop stands, to help, especially children, cross the road.

He urged other organisations to emulate the gesture and join in the fight against indiscipline on the roads.

Mr. Adonteng, therefore, urged the public and the media in particular to join in the campaign against indiscipline on the roads and cautioned drivers to desist from taking alcoholic beverage before driving since such a practice was one of the major causes of road traffic accident.

For his part, Director General of MTTD, Assistant Commissioner of Police (ACP), Mr. Patrick Adusei Sarpong, expressed worry over the increasing rate of  indiscipline on the part of both drivers and pedestrians on the roads and called on parents to inculcate in their children how to abide by road traffic rules and regulations.

That, according to the senior police officer, would help the nation to reduce the pedestrian and passenger road traffic fatalities which has become a source of worry to all Ghanaians.


A road safety project to provide road safety education for 13,000 primary school children at selected schools in the Accra Metropolitan Assembly and the La Dedekotopong Municipality has been launched in Accra.

The project specifically identifies schools where children are at high risk of road traffic injuries and teaches them how to use the road safely.

Vision for Alternative Development (VALD) is partnering with PUMA Energy Foundation and a road safety Non-Governmental Organisation, with support from the Road Safety Commission (RSC) to implement the project.

According to the Executive Director of VALD, Mr Issah Ali, road safety injuries represented a serious and rapidly-worsening public health crisis that required maximum attention.

‘Among the victims are vulnerable children who face grave risks as they walk to and from school and we must devise all possible and best interventions to keep them safe,‘  Mr Issah added.

The Director-General of the Ghana Education Service (GES) Mr Jacob Kor, stressed the need to incorporate road safety issues into the school curriculum and, possibly, make it examinable.

Mr Kor pledged the readiness of GES to partner all agencies interested in road safety issues, especially on sensitization of school children, on road safety measures.

In a speech read on his behalf, the Executive Director of PUMA Energy, Mr Vincent Faber, noted that introducing a child road safety campaign was about planting a seed into Ghana’s future.

Mr Faber said the campaign was about reflecting on the road safety challenges facing Ghana over the years, learning lessons and jointly working towards improving road behaviour to preserve the lives of the country’s youth.

He reiterated PUMA Energy’s commitment to road safety issues and implored all road users to work together to make the roads safer for children by obeying the traffic rules.

Source: ISD (Nana Ama Bonnah) Link:
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